Eight Types of Customer Collection Methods, So Your Marketing Is More Profitable
Want to make more money? You need to know more about your customers! By collecting and analyzing a variety of meaningful customer data, companies can lead a better future. However, in what environment, what is the most important opportunity to get meaningful customer information, and what type of customer information is important and useful for the company? This is the answer from nine entrepreneurs from the Young Entrepreneur Council (YEC).
Identify the most important factors between your product and your customers
Customers are not the same, identify the main factors and distinguish them from other competitors. This may be a geographical factor, it may be the specific nature of the product, or it can be seen in the details of the number of purchases or the age of purchase. After key factors are found, they can target these goals and adjust the value of the product and the direction of internal efforts.
Customer instant behavior
To understand customers, you must have a deeper understanding of customer behavior patterns. Using the Internet to investigate customer behavior is a great way to gather instant customer behavior. How much time do they spend on your website? What do they click? At what point do they share and download content? This is also the reason why big data is becoming popular. Through such investigations, it is possible to gain insight into opportunities before competitors know them.
Customer service records
When tracking customer product usage, this is a good time to get what they like or dislike. The price of the product is too high? Isn't customer service attitude good? Is the product losing too fast? By recording customer reviews, try to improve and achieve better sales.
Reference source
Do you think the sales volume is very good! Busy in sales and innocent to deal with other things. Try to understand the customer's reference sources, how to find out, and what type of marketing media. If you don't know the reference source, it's very difficult to develop a better strategy.
Tastes and personal preferences
Focusing on gathering data on consumer tastes and preferences, through aggregate statistics, you can create content that resonates more with your preferences, and captures consumer favorite marketing content, which is more attractive to consumers than other forms.
For example, using Facebook, Instagram, etc. To maintain favorite interactions and dialogues, extract the latest trends via instant messaging.
Website activity
You need to pay attention to website activity. In addition to "seeing and seeing" activities such as purchases and requests on websites, it is also important to pay attention to website clicks and web page conversions.
Customers often click on pages, or pages often jump when they enter?
You can learn about customers through Google Analytics and improve your environment.
Social media
Statistics show that the new young generation spends an average of 5.4 hours using social media, and undeniable social media has taken a large part of everyday life.
Customize your posts to attract customers. However, most consumers hate advertising, They can try to get involved in real things and add elements of "social influence" to attract customers to understand, and thus increase their brand affinity.
Comprehensive contact
Accurate and detailed contact information is one powerful marketing tool that ensures more effective communication with customers.
You can gather the correct information through the right channels such as subscriptions and memberships, and then build rich customer information.
For the entrepreneurs mentioned above, there is a little overlap which also strengthens their interests. By applying this method, marketing will be more unprofitable!
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