Buyer's Remorse And How To Short Circuit It - When making purchase large and small, it is human nature for us to want to make sure we've made sound and proper decisions with keen determination and an eye towards value and greatest use.
It's human nature to wonder if our decisions are good ones. The way that people generally know if their decisions are good ones is when they have real congruence that they've got the right thing.
The following research is in the field of social persuasion.
Some research was performed in the area sociology and persuasion. The studies discovered that when people were going to a race track to bet, prior to placing the bet they would be asked by the researcher, 'You're going to make a bet. What are the odds that the horse you're choosing is going to win?'
Generally, the odds they gave were low. They'd respond, 'Well, I'm not sure. I mean, maybe I've got a fifty-fifty chance. Maybe thirty. Pretty low, I guess.'
The researcher would then ask, just after the purchaser bought the ticket, 'So. . . You've just placed a bet. . . what do you think the odds are that your horse is going to win?'
Generally, the purchaser would say, 'It's huge. Eighty, ninety percent. . . maybe more.'
The only thing that changed was that they bought the ticket. That's it. Why? What made them believe so strongly that they were going to win after buying the ticket?
The answer: They were emotionally connected and committed to the decision and had an intense need to believe it was a good choice.
Nowadays, a commitment isn't a commitment. You can commit today but I've still got to give you three to seven days to change your mind.
What does this mean? A deal isn't a deal until the people are happy and they're using the product and they're really sold on it. That's when you've got a good deal all the way around.
The following principles come to bear on the way people make their decisions and whether or not they stay happy with them.
1) Hearing they could have bought it cheaper elsewhere. 2) Learning that there's a fault or a problem with the product or with what it advises. 3) A family member or friend telling them that this is pure nonsense. 4) Another thing that could happen is, the person themselves begins to doubt that what they did was either a good use of money or a valuable enough service for them to spend it on. 5) A family member, a spouse may try to convince them that they need that money for other things.
Knowing this gives us a very, very, very, very severe unfair advantage.
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