How to Short Circuit Buyer's Remorse - When making purchase large and small, it is human nature for us to want to make sure we've made sound and proper decisions with keen determination and an eye towards value and greatest use.
Our natures lead us to wonder about decisions of all kinds and we generally know if we've made good decisions when we feel congruence that we have the right thing.
The following research is in the field of social persuasion.
This research was performed in the areas of sociology and persuasion and it discovered that when people go to the race track to bet, just prior to the betting, when the person was asked by a researcher, 'So you're making a bet? What are the odds you'll win?'
Generally, the odds they gave were low. They'd respond, 'Well, I'm not sure. I mean, maybe I've got a fifty-fifty chance. Maybe thirty. Pretty low, I guess.'
The researchers asked another set just after the purchaser bought the ticket, 'So you've just placed a bet. What are the odds your horse is going to win?'
The researchers found that as a general rule, people would respond, 'Oh, huge. . . My odds are maybe eighty, ninety percent. Possibly more.'
The only thing that changed was that they bought the ticket. That's it. Why? What made them believe so strongly that they were going to win after buying the ticket?
The answer: They were emotionally connected and committed to the decision and had an intense need to believe it was a good choice.
Sadly, nowadays, commitment isn't what it used to be. People "commit" to things all the time and back out at the last minute or have three to seven days to change their minds.
This makes us as persuaders very valuable. A deal isn't a deal until people are satisfied with the product you've sold them. We know absolutely for sure that we have a good deal all the way around when they are truly sold on it.
All of the principles come to bear on people and their decision making abilities and their capacity to stay happy once these decisions are made.
1) Hearing they could have bought it cheaper elsewhere. 2) Learning that there's a fault or a problem with the product or with what it advises. 3) A family member or friend telling them that this is pure nonsense. 4) Another thing that could happen is, the person themselves begins to doubt that what they did was either a good use of money or a valuable enough service for them to spend it on. 5) A family member, a spouse may try to convince them that they need that money for other things.
Having this knowledge gives us a very unfair advantage.
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